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Brand Development
Here in Dashmesh, we understand that not all brands are created equal. We thus have developed a unique sales targeting method which enables us to find niche markets for specific brands. This algorithm is supported by a multi-racial and cultural sales force ensuring that all brands can reach their target segments effectively.
Currently, we boast a wide array of brands for all. This, along with our curated product offering, allows us to reach out to customers on various platforms. However, not willing to rest on our laurels, our desire to constantly improve and increase our offerings means that we are always on the lookout for new opportunities, be it on new platforms or in new brands.
Promotions are the name of the game and at Dashmesh, we ensure that our promotions are enhanced by different communication channels to our customers. We also organise roadshows and participate in the exhibitions such as the biennial Food & Hotel Asia to showcase our new products.
On a daily basis, we are focused on engaging heartland Indian retail shops, sub-distributers, temples, big box retailers such as NTUC FairPrice and Sheng Siong, and e-commerce platforms such as RedMart and Amazon.